Recently enVirtua developed and released via the Apple AppStore it’s first iPhone application. The result in the first few weeks has been quite impressive and highlights the potential benefits that all businesses have access to. In this article we will outline briefly some of these benefits for you.
The Apple iPhone is a phenomenon, a real change in the way people use their mobile phones. The AppStore is an interesting innovation which has the potential to put your business right in the pocket of your clients and customers. Within a week of the release of the iPhone application we recently developed the web traffic for the organisation has doubled. This was in part due to the release publicity, but as weeks have gone by we are observing a continued growth in the traffic.
The application we developed has no sales function built in and purely a service offering. It extends the organisations current website and provides a faster, more iPhone version of what was already available via a iPhone formatted website. The iPhone application is faster; but in terms of features it is identical to the existing website.
By creating a iPhone application, you expose your organisation to anyone of the millions of iPhone users who might come across your application. Currently, very few small niche businesses seem to have developed applications; which is a great lost opportunity for them. A niche iPhone application is likely to be successful as people who have an interest in you specific area are likely to find your app via the appstore search and install it on their phone.
For example, if you are a sporting organisation, you might create an application that allows users to get the latest results for the league. You might charge a small amount for the app, which would be pure revenue. Or provide it free so as to build an audience which you can quantify and use to support sponsorship or grant applications.
If you are a business, perhaps you too can share the latest news. Or provide a tool to calculate the correct type of product and quantity a customer might need. You can incorporate ordering and customer service. If you are a service business, perhaps you’d like to show via your app which of your staff or teams are currently available to assist.
Imagine something that your clients might want from you and create an application that helps them give you your business.
Our recommendation, find a simple service you can deliver. Then create a simple iPhone application that delivers that service with the absolute minimum of fuss. Later, if the application works, add more features or create another simple application.
We are excited about the potential iPhone applications have and would love to work with you on developing an iPhone app.
Contact us and lets have a chat about your ideas.




